To the conference remains:

125 days 0 hours 36 minutes 14 seconds

Participate in the industry events as part of the International Congress For The Interior Industry:

More events coming soon

Ceremonial Presentation Of The Fair Medals

Date

October 22
12:00

Location

TARGET STUDIO
Hall C

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Encounter with italian design by MAS MARKET

Conference Organizer

MAS MARKET

Conference room 1
Hall B

Encounter with italian design by MAS MARKET

VIVA DESIGN – Italian Design Encounters | 2nd Edition

We invite you to the second edition of VIVA DESIGN – a unique series of lectures, presentations, training sessions, and special events dedicated to innovative solutions from the interior design industry.

The program will feature presentations by managers and directors of leading Italian companies, showcasing the latest trends, technologies, and products used in interior design and finishing.
The event will be divided into four thematic blocks: Floors & Doors, Bathrooms, Walls & Effects, and Furniture.

Participants will also have the opportunity to attend specialized mini-training sessions for architects and engineers, led by experts from Italian companies. These sessions will focus on practical technical solutions, innovative systems, and advanced materials that can be implemented in architectural and design projects.

As part of the event, we will organize creative workshops with Spaghetti Wall, combined with a competition in which the winner will receive a unique prize – a multi-day trip to Italy, including workshops and visits to Italian manufacturing facilities.

A new feature of this edition will be the interactive Testing Zone, where visitors will be able to personally experience and evaluate the properties of featured products – from flooring panels and decking systems to decorative wall finishes.

This space is designed not only for industry professionals, but also for homeowners, families, and anyone planning or renovating their own interiors.

VIVA DESIGN II combines knowledge, inspiration, hands-on experience, and the unmistakable spirit of Italian design.

*The detailed event schedule will be announced soon.

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patrons of the trade fair and conference

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Celebrating Excellence: Medal Awards Ceremony

This event honors the best of the best, highlighting their contributions to the industry’s development and showcasing the most advanced solutions in the following categories:

Trade Fair Premiere: Recognition for exhibitors who introduced innovative products or services at the fair, presenting them to the public for the first time.

Innovation: An award for companies that have presented groundbreaking technologies or solutions with the potential to revolutionize the industry.

Trade Fair Display: A prize awarded for exceptional booth design and aesthetics that stand out for their creativity and attract visitors’ attention.

Trade Fair Product: An award for exhibitors whose product stands out for its quality, functionality, and significance for the industry’s development, earning recognition from both visitors and experts.

The trade fair studio

We invite you to the Trade Fair Studio, where during exclusive interviews with industry experts and outstanding exhibitors, you will learn about the latest trends and innovative solutions. In this inspiring environment, market leaders will share their experiences and visions for the future, providing valuable insights and knowledge. The Trade Fair Studio is also connected with the Medal Award Ceremony, where distinguished exhibitors are honored, adding prestige to the event and highlighting the importance of innovation and excellence in the industry..

Inspiring conversations and new opportunities – the networking zone awaits!

The B2B Networking Zone is an extension of the conference, offering participants a unique opportunity to engage in direct discussions with speakers and other industry experts. In this zone, attendees can exchange insights, ask questions, and establish valuable business connections in a more informal atmosphere.

Join us to deepen your knowledge, continue the inspiring discussions from the conference, and form valuable relationships that can benefit both you and your company!