The coronavirus pandemic posed new challenges and created a whole new reality. This requires taking active measures to adapt to the new conditions. The organizers of Warsaw Home & Contract and Warsaw Build actively observe the situation in order to ensure safe conditions for both exhibitors and visitors, as well as the greatest possible benefits in the business context. Therefore, the event, initially planned for 30 September to 3 October, has been postponed to 26–29 November 2020.
New date — new opportunities
The postponement of Warsaw Home & Contract is primarily due to the concern for the health of the participants. The new date allows the organizers to prepare better for the fair in the peculiar conditions requiring following the highest safety standards. In a difficult economic situation this gives both Polish and international exhibitors additional time to plan their activities, prepare their stands or launch their products. A later date also increases the likelihood that there will be more business visitors at the fair — not only from Poland, but also Italy, Germany, the United States or Russia, i.e. the most important export and import markets for the Polish interior design industry. Warsaw Home & Contract wants to emphasize building a quality profile of fair visitors even more so than in previous years: inviting buyers, representatives of retail chains, distributors, architects and interior designers.
Paired with Warsaw Build
This year, as in the previous edition, Warsaw Home & Contract will be combined with Warsaw Build. Initially, it was planned to organize these events separately, and Warsaw Build itself was to focus on architecture and finishing materials. However, in the current situation, participants will be able to move freely between the two zones. Moreover, the organizers of the fair kept an ear open to what the exhibitors from the bathroom, finishing and installation sectors had to say, wanting to present their products also in the interior design context. This is all the more beneficial as, for example, the subject of finishing materials is closely related to design trends. This is particularly evident in the bathroom industry. In addition, the joint event is a combination of two promotional budgets, which is important in terms of the effectiveness of the promotion.
The reopening of the economy and an opportunity for Poland
The organizers of Warsaw Home & Contract and Warsaw Build sincerely believe in the idea behind the fair, and that actively taking action — even in a difficult and changing business environment — will give measurable results. The Polish interior design and construction event has a strong impact on the reality, it encourages the conclusion of profitable business transactions and provides an opportunity to showcase both domestic and foreign products. Moreover, despite many pessimistic general economic forecasts, everything seems to indicate that the investment and construction market in Poland is doing quite well with all the restrictions on operations and there are no sign of the pandemic having any negative impact on it. According to the CEOWORLD report, in 2020 Poland is the third most attractive place in the world to invest (with only Singapore and the United Kingdom ahead of us). The authors of the report took into account, among other things, the infrastructure, the advantages of the workforce, matters regarding freedom, taxation, quality of life and technological conditions. This means that Poland will continue to be a place with no shortage of buyers of building and finishing materials as well as of elements of interior design.
An important place on the Europe’s interior design map
Warsaw Home & Contract is the largest interior design trade fair in this part of Europe and a great celebration of interior design, easily competing with similar events in Milan or Paris. It is evidenced by the figures for the previous year’s edition: 74,489,000 visitors over 4 days of the fair (64% of which were business visitors), 665 exhibitors and 120,000 m2 of exhibition space. The impressive stands surprised even the organizers themselves. Warsaw Home & Contract 2019 was also complemented by accompanying events. The IDEAS exhibition was new to the fair (in one row, e.g. with Salone Satellite during Salone del Mobile in Milan) under the patronage of Kasia Ptak, the originator of the fair. Twenty-four artists had the opportunity to present their ideas and establish business relations. The first edition of Warsaw Design Week was held as well, which engaged the entire Warsaw metropolis. Finally, the list of special guests at Warsaw Home & Contract was also impressive. It included Karim Rashid, Tom Dixon, Stefan Diez, Luca Nichetto, Christophe Pillet, Marcus Fairs from dezeen.com, MatteoCibic, Matti Klenell, Cate & Nelson studio, Richard Hutten, Jaime Beriestain, Daniel Svahn, deFORM studio and David Trubridge among many other.